During the 1990s, Japanese car manufacturers such as Acura, Infiniti, and Lexus challenged the dominant German brands. Today, it is Korea’s moment with Genesis, a brand under Hyundai Motor Group. The 2023 Genesis G90 sedan is a part of this fresh lineup targeting competition against Audi, BMW, and Mercedes-Benz.
Genesis has recently made an impact with models like the GV80, GV70 SUVs, and the G70 sedan. The G90 aims to vie in the high-end market with its unique design, opulent interior, and dynamic engine.
Standing out with its daring exterior design, the G90 distinguishes itself from its rivals, taking cues from smaller Genesis models but with its own distinct touch. Genesis acknowledges the necessity to make a bold statement to allure buyers in the luxury sedan sector.
To effectively rival Audi, BMW, and Mercedes-Benz, the G90 must shine in interior design. Buyers of luxury sedans have lofty expectations, whether driving themselves or being driven. Every element of the interior needs to emanate excellence and luxury.
The Genesis G90 excels in interior quality with premium materials, Nappa leather, and lavish details all around. Features like seats with massage function, automatic doors, and rear seats with reclining capability enhance the experience. Technological features include a digital dashboard, entertainment system, high-quality audio setup, and a rear console screen.
A standout feature is the mood customizer, offering options to enhance comfort and ambiance through lighting, scent, and seating adjustments. This immersive experience lasts for up to half an hour, guaranteeing a pleasurable journey.
Beneath the hood, the G90 presents two engine choices. The standard 3.5-liter twin-turbo V6 churns out 375 hp, while an upgraded variant with an electric supercharger delivers 409 hp. The V6 provides robust performance and is matched with an eight-speed automatic transmission.
Various driving modes like Chauffeur, Comfort, and Sport calibrate suspension settings to personalize the driving experience. The G90 harmonizes power and comfort, making it adaptable to diverse driving conditions.
Pricing for the 2023 Genesis G90 starts at $90,100, with the higher-tier 3.5T E-Supercharger model priced at $100,400. These competitive prices position the G90 notably below its luxury sedan adversaries.
The 2023 Genesis G90 stands as a captivating flagship sedan that can vie with the finest in the industry while presenting exceptional value. It combines luxury, performance, and technology to offer a premium driving experience without the steep price tag of its rivals.
Image Source: Darren Brode / Shutterstock
